Vintage original program page, trimmed to a size of 8 x 8, advertising Hendrix’s first and very successful appearance in Berlin at the Neue Welt, with Hendrix’s name spelled “Jimmy,” on the advertisement, signed on the blank reverse of the page in blue ballpoint, “Jimi Hendrix,” “Mitch,” and “Noel Redding.” Page is also signed in blue ballpoint by one other, most likely one of the band’s two supporting roadies. In fine condition, with central horizontal fold and some show-through from the printing on the reverse.
Hendrix’s appearance at Berlin’s Neue Welt on May 15, 1967 was not his first appearance in front of a German audience, having played Munich’s Big Apple Club the previous November and Hamburg’s Star Club in March. In fact, Hendrix’s habit of smashing guitars began by accident during one of the gigs at the Big Apple. After playing one-nighters virtually non-stop throughout the U. K., The Experience kicked off their two-week excursion through Germany and Scandanavia with the Neue Welt date, headlining with support from four other groups. His three appearances in Germany were capped off by lackluster audience response during his German television debut on Beat Beat Beat. Pre-certified Roger Epperson/REAL and RR Auction COA.